Kraft vs Cadbury: The Battle of the Stakeholders

In 2010, after many months of wrangling and argument, Kraft (the worlds largest food business) acquired Cadbury (the much loved British confectioner). A great example of competing stakeholder objectives.

http://news.bbc.co.uk/1/hi/business/8467007.stm

Read the article above (and any associated information you find) and consider the conflicting objectives of stakeholders. Which group proved to be most influential?

 

 

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