The impact of behavioural economics is increasingly seen in many areas of public policy and commercial activity.
Below are some examples of behavioural ‘nudges’ in action:
Behavioural nudges (thanks to Tutor2U)
Blood donation in Sweden provides a great example of how relatively simple changes can have big effects on behaviour: Donors get a text when blood is used
There are LOTS more examples like this on this brilliant blog.
Econormics 